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Macinnis Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Macinnis? On this page you'll find 147 study documents about Macinnis.

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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition [211581]2023

  • Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition [211581]2023

  • Package deal • 4 items • 2023
  • consumer behavior - -the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units -CB involves... - -more than just products more than just buying: acquisition usage disposing dynamic process many people -consumer roles - -info gatherer, influencer, decision maker, and user -market segme
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Samenvatting Boek Marketing for Premaster Samenvatting Boek Marketing for Premaster

  • Samenvatting Boek Marketing for Premaster

  • Summary • 88 pages • 2022
  • Available in package deal
    • Samenvatting van alle hoofdstukken in het boek die gelezen moeten worden.
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master

  • Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master

  • Summary • 69 pages • 2020
  • Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2
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Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master

  • Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master

  • Summary • 69 pages • 2024
  • Available in package deal
    • Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. Samenvatting H1 - H6 H1 : Understanding consumer behavior H2 : The psychological core H3 : Exposure, attention, perception and consumer behavior H4: Prior knowledge long-term memory H5: Attitudes based on high-effort H6: Attitudes based on low-effort
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Samenvatting Consumer Behavior Hoofdstuk 1 t/m 14 Samenvatting Consumer Behavior Hoofdstuk 1 t/m 14

  • Samenvatting Consumer Behavior Hoofdstuk 1 t/m 14

  • Summary • 48 pages • 2024
  • Dit is een samenvatting van alle benodigde hoofdstukken (1 t/m 14) van het vak Consument & Marketing voor het boek Consumer Behavior (8e editie).
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Samenvatting tussentoets 2 consument en marketing Samenvatting tussentoets 2 consument en marketing

  • Samenvatting tussentoets 2 consument en marketing

  • Summary • 35 pages • 2024
  • Het is een samenvatting van het boek consumer behavior hoofdstuk 7 t/m 13. Dit is de stof voor tussentoets 2 van het van consument en gedrag. Achterin bijgevoegd zit een begrippenlijst.
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University) Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)

  • Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)

  • Summary • 97 pages • 2020
  • This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.
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Summary Marketing - Premaster TiSEM Summary Marketing - Premaster TiSEM

  • Summary Marketing - Premaster TiSEM

  • Summary • 30 pages • 2020
  • Available in package deal
    • This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.
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Summary Marketing Pre-Master Summary Marketing Pre-Master

  • Summary Marketing Pre-Master

  • Summary • 100 pages • 2022
  • This summary is made in the chronological order of the book. With the lectures integrated into it. Throughout the summary, it is made clear what the order was of the marketing lectures. Whenever something is discussed but not explained it was made clear by the Professor that this was not important.
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Decision making in marketing summary IBA Decision making in marketing summary IBA

  • Decision making in marketing summary IBA

  • Summary • 85 pages • 2020
  • Available in package deal
    • This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.
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