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BUS 5112 Marketing Management Notes (GPA 4.0)
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This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020. Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment. Topics include: - Unit 1: Dev...

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  • Class notes
  •  • 45 pages • 
  • by pennylane1 • 
  • uploaded  21-08-2020
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Bright Network Internship Experience - Notes Business, Operations & Marketing
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This document includes the most important information covered during the Bright Network Internship Experience UK: Business, Operations & Marketing - July 2020. These are notes of all presentations, except for 'The alumni office hours'. It includes tips & tricks to benefit from in your career.

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  • Class notes
  •  • 19 pages • 
  • by daniellevanveen1 • 
  • uploaded  22-07-2020
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Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.
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This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Grade achieved through this summary: 8.6

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  • Summary
  •  • 72 pages • 
  • by danobasch96 • 
  • uploaded  07-04-2020
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Thesis dissertation example online marketing improving customer journey
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This thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customers dont seem to understand what the company does. Solution: how can storytelling and online marketing branding help to position the company online in the most favorable manner? This thesis was graded an 8 and comes complete with interview questi...

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  •  Book
  • Thesis
  •  • 86 pages • 
  • by danielemmen • 
  • uploaded  04-11-2020
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MKTG 3803 Marketing Chapter 9-11; University of West Georgia
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MKTG 3803 Marketing Chapter 9-11; University of West Georgia/MKTG 3803 Marketing Chapter 9-11; University of West Georgia/MKTG 3803 Marketing Chapter 9-11; University of West Georgia

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  • Exam (elaborations)
  •  • 210 pages • 
  • by mentor2000 • 
  • uploaded  28-05-2020
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Summary literature Marketing and Consumer Well-Being
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Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.

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  • Summary
  •  • 43 pages • 
  • by nw407 • 
  • uploaded  16-12-2019
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University of Houston - MARK 3336>Marketing Chapter 9 Practice Test (ANSWER KEY)
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1. Which of the following is a significant challenge presented by the product life cycle? a. increased expenses b. increased competition c. new product development d. evaluation of results e. recognizing the stages as a product goes through them 2. Acquisition refers to ________. a. the buying of a whole company, a patent, or a license to produce someone else's product b. an agreement between two or more commercial companies to produce a common product c. a partnership between two companies to ...

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  • Exam (elaborations)
  •  • 22 pages • 
  • by siddlee1434 • 
  • uploaded  20-10-2020
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