Marketing Management notes

This is a English summary of the chapters 1-4 of the Kotler and Keller book 'Marketing Managment'.

Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).

Aantekeningen van de vijf hoorcolleges van het vak Marketing aan de Universiteit van Amsterdam. De tekst is vooral geschreven in het Engels, maar bevat ook veel informatie in het Nederlands. Het document is opgesteld in studiejaar 2017/2018 en bevat 17 pagina's. Een compleet overzicht van de informatie uit hoorcollege slides die aangevuld zijn met uitleg van de docent.

Samenvatting van het hele boek Management en Marketing van Kotler en Keller.

Consumer behaviour notes from a highly prestigious business school, in fact, the first business school ever established. The material is from a BSc in management course, it contains material for the final exam, covering everything in consumer behaviour. This is a first semester course material.

Samenvatting van het boek Marketing Management van Kottler & Keller

overview of Ch 1

all about marketing program of markeitng management

this lecture notes useful for BBA or MBA students studying marketing management, gives basic understanding of marketing concepts

Elaborate summary of Kotler & Keller's Marketing Management, Global edition, 15th edition. Contains chapters 1, 2, 4, 5, 8, 9, 10, 11, 12, 13, 14, 15, 16, 20 & 22.