Mktg 3340 Study guides, Class notes & Summaries

Role of Marketing - correct answer Generate profitable revenue When a marketer can describe something it is called a - correct answer product concept After buying an item we experience what? - correct answer cognitive dissonance Ways to engage consumers, directly or indirectly - correct answer -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, c...

MKTG 3340 Question and answers already passed 2024 Alternative Growth Strategies: Marketing Penetration - correct answer increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development - correct answer sell existing products to new markets (demographic segments or geographic markets) focus on distribution Alternative Growth Strategies: Product Development - correct answer sell a new pr...

MKTG 3340 Final Review Study Test 2024. When a feature satisfies a need or want, then there is a _____. reduction of hassle hike in price level of high quality benefit tangible value - correct answer benefit A product-dominant approach to marketing is based on the belief that: sales personnel and marketing can drive consumerism. the best way to capture market share is to create and manufacture better products at lower prices. enjoyment of a product and its disposal are important ...

MKTG 3340 EXAM 1

MKTG 3340 Exam 2 Practice Test 2024. Market Segmentation - correct answer aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action Segmentation Strategies - correct answer - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) - multiple products/ multiple segments (utility mini van vs. excitement sports car) - mass customization (dell built to order laptop) Criteria for effective...

MKTG 3340 Final Study Guide Exam 2024. marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large primary goals of marketing 1.) discover the needs and wants of customers 2.) satisfy them Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen What is needed for marketing to oc...

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search eng...

MKTG 3340 EXAM 1 Questions with complete solution 2024 what is marketing? - correct answer the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - correct answer 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? - correct answer 1. two or more parties wi...

MKTG 3340 Verified Exam Questions 2024. Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social me...

MKTG 3340 Final Practice Questions 2024. marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large primary goals of marketing 1.) discover the needs and wants of customers 2.) satisfy them Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen What is needed for marketing to ...