Mkt315 topic Study guides, Class notes & Summaries

What is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers, provide additional examples that support those posted by your peers.

Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.

View "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been taskedtoexpandthetargetmarketfromalocaltoglobalpresence.Currently,thecompanycookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would enable your company to successfully market the product to an international audience. In replies to peers, discuss additional components that could be applied to make the strategy moreeffective.

In their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in "goods" is ongoing. Similarly, they utilize the services that companies provide to enrich, replenish, fulfill, maintain, or enhance their lives. Describe how a marketer could develop differing...

1. Questions: Ifasuddenringingsounddistractsanadvertisementreader,anditprevents him from recalling the message, this unplanned event is called . 2. Questions: Because of , businesses are forced to be competitive: 3. Questions: Tasty Pizza implements in order to optimize local search engine queries. 4. Questions: Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to: 5. Questions: During the step of the selling process, a salesperson presents the value of ...

Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to support your ideas. In replies to peers, discuss whether you agree or disagree with their position and justify your reply with specific reasons, facts, and examples.

View "Consumer Purchasing Decisions" and "Technology and Consumer Behavior." Based on your review of this chapter, you know that consumers demonstrate specific behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can arrive at a specific buying decision based on previous experiences with a specific product, a newfound awareness of the usefulness of a particular new product, positive reviews form customers who have previously purchased t...