Marketing simulation Study guides, Class notes & Summaries

Product Manager - ANSWER Responsible for one of the five sensors in your starting product line Segment Manager - ANSWER Responsible for one of the five market segments Functional Manager - ANSWER Responsible for R&D, Marketing, Production or Finance Competitive Intelligence Officer - ANSWER Responsible for Predicting the behaivor of one or more of yoru competitors What are the 4 roles of the team? - ANSWER Product Manager, Segment Manager, Functinoal Manager, Competitive Intelligence...

List SAP S/4 Hana Suite solutions and define their purpose CORRECT ANSWER Finance: Ariba - "amazon" Concur - travel and expenses HR: SuccessFactors Marketing and Sales: Hybris Key innovations for SAP S/4 Hana CORRECT ANSWER 1. MRP Live 2. Inventory Management 3. Material Valuation 4. ATP and backorder processing 5. Capacity Planning 6. Order management and Billing 7. Procurement Key Aspects of SAP S/4 Hana CORRECT ANSWER 1. New user experience (Fiori) 2. Native SAP Hana capa...

CapSim Exam UNF MAN 4720 Williamson Study Guide || With 100% Correct Answers CapSim Exam UNF MAN 4720 Williamson Study Guide || With 100% Correct Answers What is the Capstone Courier? - ANSWER - an extensive year-end report of the sensor industry What does the capstone courier include? - ANSWER - customer buying patterns, product positioning, public financial records Where is the courier available? - ANSWER - from the capstone spreadsheet and on the website after logging into the simul...

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

Capsim Final Exam Review (2024) || Questions & Answers (Graded A+) Capsim Final Exam Review (2024) || Questions & Answers (Graded A+) What customer segment(s) does your company sell your product to? - ANSWER - Low tech and high tech Two expectations customers have that are part of the Customer Buying Criteria - ANSWER - Positioning and price Two of the scoring methods you are measured on in the simulation - ANSWER - Sales and contribution margin What decisions are made in the R&D de...

wpc 300 final Study Guide Exam latest 2024/2025 Principles of Problem Framing - CORRECT ANSWER-Tell, find and routinize Tell an interesting and complete story - CORRECT ANSWER-The problem you address should be meaningful Solution could be reused for related problems Assumptions, boundaries Find an appropriate solution framework - CORRECT ANSWER-Break down the problem into pieces Iterative process (agile vs waterfall) Identify appropriate analytical/modeling techniques Routinize the...

What is the Capstone Courier? - ANSWER an extensive year-end report of the sensor industry What does the capstone courier include? - ANSWER customer buying patterns, product positioning, public financial records Where is the courier available? - ANSWER from the capstone spreadsheet and on the website after logging into the simulation through reports link What are proformas? - ANSWER are projections for the upcoming year and will help you envision the impacts of pending decisions and sal...

What does your company manufacture? - ANSWER Sensors How was your company created? - ANSWER It was created when the government split a monopoly into identical competitors. What is FastTrack? What does it include? - ANSWER It is an extensive year-end report of the sensor industry. It includes customer buying patterns, product positioning, public financial records and other info that will help you get ahead. What is a Customer Survey Score? - ANSWER It is a rating that can determine s...

Industry Conditions Report correct answers Outlines the beginning business environment, including customer buying criteria - help you understand your customers - lists market segment sales percentages and projected growth rates unique to your simulation The Rehearsal Tutorial correct answers 1. Invent and revise products 2. Make marketing decisions 3. Schedule production and buy/sell equipment 4. Ensure your company has the financial resources it needs for the upcoming year Capstone C...