Advertising appeals Study guides, Class notes & Summaries

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...

Wisconsin Salesman License Questions and Answers Graded A+ Who needs a sales license? Anyone who is selling or leasing new or used cars Requirements to obtain a license 18 Agree to act in good faith Familiar with motor vehicle sales, lease laws, and contract law What is a dealership group 2 or more licensed dealership locations that share the same majority ownership Renewal of sales license ER is responsible for renewing the sales license If lost or destroyed sales license E...

Part I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC). Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp. 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. Part II: FUNDAMENTAL IMC PLANNING AND DECISIONS. 5. Se...

Amazon and Expedia are best described as ______ that sell products and services directly to final buyers via the Internet - Answer- E-tailers After determining its advertising objectives, the company's next step in developing an advertising program are _________. - Answer- Set its advertising budget Developing an effective message strategy begins with identifying ______ that can be used as advertising appeals - Answer- Customer benefits For which of the following reasons is Walmart cla...

Praxis 2 Speech Communication Praxis Practice Test Review with Complete Solutions Brainstorming is a technique developed by Alex Osborn that is designed to produce imaginative approaches to a specific problem. Which of the following is a basic rule inherent in the successful use of brainstorming? Criticism of ideas is not allowed Which of the following is true of Lincoln-Douglas debates? They are debates between two individuals Groups that are characterized by frequent interactio...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

RSM100 Cases UofT Exam Questions and Answers 100% Pass Why Tesla surpassed GM and Ford? - Answer- -Global trend -Future potential -Elon Musk -Solar Energy -Going Green -Strong brand -Investing -Uncertainty about oil -Growth Potential How to sustain profitability for Tesla? - Answer- - Develop new models - Invest in advertising - Customer service -Lower prices - Non-duplicable Why would Tesla take such a risk? - Answer- -No true competitors - Investment - Growth potential Stren...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass c...

Who needs a motor vehicle salesperson license? Correct Answer anyone who wants to be involved in the business of selling or leasing new or used motor vehicles in wisonsin. What are the requirements for a salesperson license? Correct Answer 18 years old, agree to act in good faith as a salesperson, familiar with motor vehicle sales laws and lease laws and contract laws. Whats a dealership group? Correct Answer two or more licensed dealership locations that share the same majority ownership....

Who has final responsibility for all aspects of an independent HMO? correct answer: board of directors Medical Directors typically have responsibility for: correct answer: Utilization management Benefits determination for appeals Quality managment List at least four core operational competencies of a typical managed care information system correct answer: Claims payment, Customer services, Benefit configuration & Provider enrollment What is the most common form of claims submission...