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Strategic Marketing Management
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Topic I – Decision making Mizik – The theory and practice of myopic management Slater & Narver – Market orientation and the learning organization Topic II – Innovation Mahajan & Muller & Bass – New product diffusion models in marketing: a review and directions for research Topic III: B2B and Interfirm relationships Jap – Pie-expansions efforts: collaboration processes in buyer-supplier relationships Tuli & Bharadwaj & Kohli – Ties ...

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  •  • 19 pages • 
  • by StudentUVT • 
  • uploaded  13-10-2012
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