Mkt 3340 exam 1 Study guides, Class notes & Summaries

Marketing - ANSWER the process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people. Exchange - ANSWER people giving up something to receive something they would rather have What is marketing? (in relation to value) - ANSWER 1. Creating Value (product) 2. Exchanging value (price) 3. Communicating value (promotion) 4. Delivering value (place) customer value - ANSWER the relationship between benefits and the sac...

Formal definition of Marketing - process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - exchange exchange - people giving up something to receive something they would rather have What is the 4 P's of marketing - price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creating value Customer Value - the relationshi...

MKT 3340 Exam 1 Test

Formal definition of Marketing - Answer-process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - Answer-exchange exchange - Answer-people giving up something to receive something they would rather have What is the 4 P's of marketing - Answer-price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creating value Customer Value - Answer-th...

MKT 3340 Exam 1 100% SOLVED CORRECT

Formal definition of Marketing - ANSWER-process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER-exchange exchange - ANSWER-people giving up something to receive something they would rather have What is the 4 P's of marketing - ANSWER-price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creating value Customer Value - AN...

MKT 3340 Exam 1 Questions and Answers

MKT 3340 Exam 1 Questions and Answers

MKT 3340 Exam 2 Correct Questions & Answers(graded A) PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond simil...

MKT 3340 Final Exam Correct What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - ANSWER 1. Not doing your research: do your due diligence ...