Marketing of travel and tourism Study guides, Class notes & Summaries

RHM Content Exam 1 How is good service defined? What constitutes superior service? - meeting customers' needs in the way they want and expect them to be met; superior service is exceeding customers' expectations What are some challenges service businesses face when managing and marketing their products and services? - 1. The nature of the product is different 2. Customers are more involved in the production process 3. People are part of the product 4. Its' harder to maintain quali...

THM Final Exam Study Guide In this approach, organizations recognize that consumers have many options, try to communicate information to consumers about how their product solves the consumers' needs, stress quality, and emphasize consumer satisfaction. - Marketing Orientation Which of the following is the best response to the statement "tourism is an industry" - Strong disagreement since industries are defined by their inputs and its production functions while tourism is defined by ...

tourism requires people with correct answers ability mobility motivation 3 major civilizations dominated (pre-industrial) correct answers 1. Egyptian influence 2. greek influence 3. roman influence Historical Development (4) correct answers 1. pre-industrial 2. renaissance 3. le grand tour 4. industrial revolution renaissance correct answers rural to urban travel to learn wealth accumulation le grand tour correct answers development of elite class of statesmen educ...

This formula represents a buyers view of a sales transaction? - Perceived Value-Selling Price=Personal Profit Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue management strategies and tactics. - Regular Strategy meetings A pricing system based upon a buyers view of product or service value - Value-based pricing Included in the Place portion of a hotel's marketing mix - Distribution channels Tasha's hotel sold 175 rooms last night a...

REC 2100 Final Exam 2023 with complete solution Toursim requires people with what? 1. ability- $ and time 2. mobility- transport 3. motivation- desire and determination to travel What is pre-industrial historical development? travel was traded, festivals, curiosity What are the 3 major civilizations that dominated in pre-industrial? 1. egyption influence- large cities, central gov't influence- language spread, developed currency exchange 3. roman influence- developed road and water...

What is the industry term used to describe the sum of prices paid by a business's customers? - Answer-Total Revenues Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Answer-Costs What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Answer-Profit = Sales - Costs What is the name for the net value achieved by both parties in a business transaction? - AnswerProfit What element is not present in a barter economy? - Ans...

REC 2100 Final Exam 2023 with complete solution Toursim requires people with what? 1. ability- $ and time 2. mobility- transport 3. motivation- desire and determination to travel What is pre-industrial historical development? travel was traded, festivals, curiosity What are the 3 major civilizations that dominated in pre-industrial? 1. egyption influence- large cities, central gov't influence- language spread, developed currency exchange 3. roman influence- developed road and water...

In this approach, organizations recognize that consumers have many options, try to communicate information to consumers about how their product solves the consumers' needs, stress quality, and emphasize consumer satisfaction. - Marketing Orientation Which of the following is the best response to the statement "tourism is an industry" - Strong disagreement since industries are defined by their inputs and its production functions while tourism is defined by who its customers are This part...

Prostart Year 1 Exam Questions and Answers 100% Pass The single most important part of personal hygiene for a food handler is 1.Washing Hands What is the combination of all the services that people need and will pay for when away from home? 2. Travel and Tourism Bacteria grow especially fast in the temperature range of 3. 70°F (21°C) to 125°F (52°C). What is it called when several people connect for the purpose of building relationships that may result in career advancement?...

-The business of hospitality and travel. -Multi-faceted industry composed of many and varied components. -Worldwide activity. -An important part of the economic fabric of many communities, regions, and countries. - Tourism -The *temporary* movement of people to destinations outside their normal places of work and residence. -The activities undertaken during their stay in those destinations. -The facilities created to cater to their needs. - Tourism What is another term for "tourism?...