Marketing 3340 Study guides, Class notes & Summaries
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Marketing 3340 Final Exam Advanced Test 2024.
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Marketing 3340 Final Exam Advanced Test 2024. 
Possession Utility - correct answer A factor of Utility (the benefits or costumer value received by users of the product) is the value of making an item easy to purchase through the provision of credit cards or financial arrangements. 
 
Possession Utility -- getting a product or service to consumer so they can own or use it -- accelerated in marketspace. 
e.g. Airline, car rental, and lodging electronic reservation systems. (Orbitz) 
 
Form Utilit...
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Marketing 3340 Exam 2 (Summer SMU) Study Guide 2024
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Fixed Costs - The sum of the expenses in a firm that are STABLE and DO NOT CHANGE WITH THE QUANTITY OF PRODUCT THAT IS PRODUCED AND SOLD 
 
Direct Channels - - producer and consumer deal directly with eachother 
- ex) Schwans Food Company 
- employed when buyers are large and well defined 
-products are often high unit and require hands on expertise 
- firms using this channel maintain their own sales fore and perform all channel functions 
 
Internet Marketing Channels - channels that employ t...
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Marketing 3340 Final Exam Prediction Questions 2024.
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Marketing 3340 Final Exam Prediction Questions 2024. 
Possession Utility - correct answer A factor of Utility (the benefits or costumer value received by users of the product) is the value of making an item easy to purchase through the provision of credit cards or financial arrangements. 
 
Possession Utility -- getting a product or service to consumer so they can own or use it -- accelerated in marketspace. 
e.g. Airline, car rental, and lodging electronic reservation systems. (Orbitz) 
 
Form...
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FOXMAN MARKETING 3340 EXAM 1 WITH COMPLETE SOLUTIONS 100%
- Exam (elaborations) • 22 pages • 2023
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FOXMAN MARKETING 3340 EXAM 1 WITH COMPLETE SOLUTIONS 100% FOXMAN MARKETING 3340 EXAM 1 WITH COMPLETE SOLUTIONS 100%
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Marketing 3340 Final Accurate 100%
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Value - ANSWER Perceived Benefits/Price 
 
Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price 
 
Costs - ANSWER Psychological 
Temporal 
Monetary 
 
Psychological Costs - ANSWER Mental Energy and stress involved in making purchases and accepting product risks 
 
Temporal Costs - ANSWER Time spent purchasing products and services 
 
Monetary Costs - ANSWER Money spent to receive products and services 
 
Benefits - ANSW...
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Marketing 3340 Final correct 100%
- Exam (elaborations) • 6 pages • 2024
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Marketing 3340 Final correct 100%Value - ANSWER Perceived Benefits/Price 
 
Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price 
 
Costs - ANSWER Psychological 
Temporal 
Monetary 
 
Psychological Costs - ANSWER Mental Energy and stress involved in making purchases and accepting product risks 
 
Temporal Costs - ANSWER Time spent purchasing products and services 
 
Monetary Costs - ANSWER Money spent to receive product...
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Marketing 3340 Question and answers 2024 verified to pass
- Exam (elaborations) • 5 pages • 2024
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Marketing 3340 Question and answers 2024 verified to pass4 basic business management practices - correct answer 1) strategy 
2) execution 
3) culture 
4) structure 
 
sales response function - correct answer relates the expense of the marketing effort to the marketing results obtained. 
 
share points - correct answer percentage points of market share, as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm 
 
to make resour...
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MARKETING 3340 SMU FINAL WITH COMPLETE SOLUTIONS 100%
- Exam (elaborations) • 16 pages • 2023
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MARKETING 3340 SMU FINAL WITH COMPLETE SOLUTIONS 100% MARKETING 3340 SMU FINAL WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 Final ExamRole of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:01 / 0:15 Full screen A
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Role of Marketing 
Generate profitable revenue 
 
 
When a marketer can describe something it is called a 
product concept 
 
 
 
Brainpower 
Read More 
Previous 
Play 
Next 
Rewind 10 seconds 
Move forward 10 seconds 
Unmute 
0:01 
/ 
0:15 
Full screen 
After buying an item we experience what? 
cognitive dissonance 
 
 
Ways to engage consumers, directly or indirectly 
-Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personali...
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Marketing 3340 Final Exam 2024.
- Exam (elaborations) • 5 pages • 2024
-
Available in package deal
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- $10.49
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Marketing 3340 Final Exam 2024. 
 
4 basic business management practices - correct answer 1) strategy 
2) execution 
3) culture 
4) structure 
 
sales response function - correct answer relates the expense of the marketing effort to the marketing results obtained. 
 
share points - correct answer percentage points of market share, as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm 
 
to make resource allocation decisions...
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