Cross cultural marketing

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!

Large summary of all the required articles for Cross Cultural Marketing

This summary summarises all of what there is to know about the course of Cross-cultural marketing. It covers the content of all lectures and tutorials with additional notes and explanations. In addition, it includes multiple explained exercises that not only help you understand the theory of the course but also help you prepare for the exam!

Cross Cultural Marketing, All lecture notes & Exam Relevant Material, VU, International Business Administration, Year 1

Cross Cultural Marketing, Summary Marketing Models, VU, International Business Administration, Year 1

Cross Cultural Marketing, Summary / Cheatsheet all exam relevant material, VU, International Business Administration, Year 1

Volledige samenvatting van de lectures van het vak Cross Cultural Marketing, gegeven in jaar 1 van IBA aan de VU.

Includes all chapters in the order of the course + Summary of the articles (With table of contents + Hyperlinks)

Extended summary of all knowledge clips of CCM