MNM1503 Introduction to Marketing

Past exam question papers. Arranged in descending order from 2019 to 2013. Great for exam practice (Contains Questions Only)

Exam Pack contains • Exam question papers • Memorandums • Summary of the course material • Additional notes.

Exam Pack contains • Exam question papers • Memorandums • Summary of the course material • Additional notes.

This exam pack contains • Exam question papers • Memorandums • Summary of the course material • Additional notes. All of the best for your exams!

Latest exam pack questions and answers and summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!

Latest exam pack questions and answers and summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!

The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

Marketing Management Process 1. The marketing management process 2. The strategic management process 3. Setting goals and objective 4. Designing the business portfolio 5. Diversification growth strategies 6. Functional strategies 7. Opportunities in the environment 8. Managing marketing strategies 9. Implementing marketing plans 10. Analysing marketing efforts 11. Control of marketing efforts

Introduction to Marketing Principles - Questions and Answers 1. Define marketing in your own words. 2. Explain what is meant by customer's demands. How do these differ from needs? 3. Why is it important for the marketer to develop a long-term relationship with consumers? 4. List and briefly explain the core marketing concepts. 5. Using a company of your choice as an example, describe the tasks of the marketer. 6. What is the marketing mix? Using a product that is known to ...