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Marketing Performance

Radboud Universiteit Nijmegen (RU)

Voici les meilleures ressources pour passer Marketing Performance. Trouvez guides d'étude pour Marketing Performance, notes, devoirs et bien plus encore.

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Summary for the Marketing Performance exam

  • Summary for the Marketing Performance exam

  • Resume • 53 pages • 2022
  • This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...
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Marketing performance extra verplichte artikelen

  • Marketing performance extra verplichte artikelen

  • Pack • 4 éléments • 2021
  • Alle artikelen die niet in de andere samenvattingen staan. INCL BALDUCCI (geüpload 21/10/21)
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Summary articles Marketing Performance Radboud University

  • Summary articles Marketing Performance Radboud University

  • Resume • 36 pages • 2024
  • Sammary all articles Marketing Performance Radboud University
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Artikel Balducci et al. Unstructured data in marketing

  • Artikel Balducci et al. Unstructured data in marketing

  • Resume • 6 pages • 2021
  • Disponible en pack
    • Artikel is niet te vinden in andere samenvatting
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Marketing performance summary articles

  • Marketing performance summary articles

  • Resume • 72 pages • 2020
  • Extensive Summary of the articles of marketing performance. Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...
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Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables

  • Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables

  • Resume • 6 pages • 2021
  • Disponible en pack
    • Is niet te vinden in andere samenvattingen want nieuw dit jaar
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Marketing Performance Summary (Articles and Lectures)

  • Marketing Performance Summary (Articles and Lectures)

  • Resume • 53 pages • 2019
  • Disponible en pack
    • Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
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Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)

  • Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)

  • Resume • 5 pages • 2021
  • Disponible en pack
    • Samenvatting van een verplicht artikel in de master marketing. Is niet te vinden in andere samenvattingen want een nieuw artikel dit jaar.
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Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

  • Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

  • Resume • 4 pages • 2021
  • Disponible en pack
    • Samenvatting die niet in andere samenvattingen staat want nieuw dit jaar
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Master Marketing

  • Master Marketing

  • Pack • 4 éléments • 2020
  • Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
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