Unit 3 Introduction to Marketing

This document is my assignment for Introduction to Marketing, Unit 3 BTEC Business. It includes the work I did to achieve Pass 6 and Merit 3.

Real essay completed by a Real Student achieving the highest mark.

Unit 3 Introduction to marketing - P5 explain how and why groups of customers are targeted for selected products. BTEC Extended Diploma in business and finance. Please review if you find this useful, thank you!

BTEC Business Level 3: Unit3 Introduction to Marketing. This Assignment is very well structured with easy to read subheadings. Using this Assignment as your template will ensure you attain Distinction overall.

P6: develop a coherent marketing mix for a new product or service. M3: develop a coherent marketing mix that is targeted at a defined group of potential customers.

why groups of customers are targeted for selected products.

Distinction graded work Includes: - Overview of Kelloggs brand - what qualitative and quantitative data is - Primary research methods that Kelloggs use - Secondary research methods that Kelloggs use

P5: explain how and why groups of customers are targeted for selected products

P3: describe how a selected organisation uses marketing research to contribute to the development of its marketing plans M2: explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans