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![Summary Consumer Behaviour and Branding](/docpics/5c7ea96ecce7c_516934.jpg)
![Summary Consumer Behaviour and Branding](/docpics/books/1001004011313746.jpg)
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Summary Consumer Behaviour and Branding
- Summary • 13 pages • 2019
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-- grade for exam: 7.3--
Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding
Titel boek: Consumer Behaviour: A European Outlook
Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen
![Samenvatting (Summary) Consumer Behaviour and Branding](/docpics/5c3f1deec3ee3_498614.jpg)
![Samenvatting (Summary) Consumer Behaviour and Branding](/docpics/books/1001004011313746.jpg)
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Samenvatting (Summary) Consumer Behaviour and Branding
- Summary • 29 pages • 2019
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- $3.85
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Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
![Consumer behaviour, Innovation and Branding](/docpics/59fd9ea233bc6_367454.jpg)
![Consumer behaviour, Innovation and Branding](/docpics/books/1001004011313746.jpg)
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Consumer behaviour, Innovation and Branding
- Summary • 13 pages • 2017
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- $4.41
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English summery, consist of:
* Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13)
* Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13)
* Article 1: Cialdini's six principles of influence
![Industrial Psychology (Consumer Behaviour) 224 Exam Summaries](/docpics/59313f96f027d.png)
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Industrial Psychology (Consumer Behaviour) 224 Exam Summaries
- Package deal • 2 items • 2017
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- $4.57
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Industrial Psychology (Consumer Psychology) 224 Exam Summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" by Schiffman & Kanuk 
Includes Chapters 1-16 (the entire textbook), needed for the exam

Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
Consumer Behaviour Summary of all chapter
Summary of chapter 1-4, 7-9, 15 and 16 (exam material)
Summary Consumer Behaviour a European Outlook
![Schiffman, Kanuk, Hansen - Consumer Behaviour, 2nd edition](/docpics/56f12daa63e22.jpg)
![Schiffman, Kanuk, Hansen - Consumer Behaviour, 2nd edition](/docpics/books/1001004011313746.jpg)
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Schiffman, Kanuk, Hansen - Consumer Behaviour, 2nd edition
- Summary • 31 pages • 2016
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Available in package deal
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- $11.57
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A useful and clear summary of 31 pages. Summarizes: 1,3,4,8,2,7,9,15,16.
![Multicultural Consumer Behaviour - Elaborate Summary](/docpics/56ec5e06af694.jpg)
![Multicultural Consumer Behaviour - Elaborate Summary](/docpics/books/1001004011313746.jpg)
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Multicultural Consumer Behaviour - Elaborate Summary
- Summary • 36 pages • 2016
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- $3.30
- 24x sold
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Elaborate summary, includes many examples of the provided theories. Students are expected to be able to give these examples, compare them, and contrast them. My score was a 10.0/10.0
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