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![learning and memory.](/docpics/6142c53f7b128_1296724.jpg)
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learning and memory.
- Summary • 11 pages • 2021
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In this chapter, we will discover how consumer learn about the product. In a digital world with millions of ads trying to get consumer's attention, marketers need to cut through the clutter and grab the consumer's attention. Once the consumer learn about the product, marketers need to make sure consumer did not forget about the brand/product.



Ads were used to trigger the consumer memory about the product.
Summary
learning and memory.
Last document update:
ago
In this chapter, we will discover how consumer learn about the product. In a digital world with millions of ads trying to get consumer's attention, marketers need to cut through the clutter and grab the consumer's attention. Once the consumer learn about the product, marketers need to make sure consumer did not forget about the brand/product. 
 
Ads were used to trigger the consumer memory about the product.
$7.49
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$6.50 for your textbook summary multiplied by 100 fellow students... Do the math: that's a lot of money! Don't be a thief of your own wallet and start uploading yours now. Discover all about earning on Stuvia