SAL301 Study guides, Class notes & Summaries

_______ involves two-way, personal communication between salespeople and individual customers, either in person, by telephone, or through Web conferences. A. Personal selling B. Public relations C. Telemarketing D. Intergated marketing communication E. Advertising - ANSWER A Whom do members of a sales force typically represent? A. They represent the company to the customers B. A and C C. They represent the customers to the company D. They represent the company to investors - ANSWER B ...

A - ANSWER 1. _______involces two-way, personal communication between salespaople and individual customers, either in person, by telephone, or through Web conferences A. Personal selling B. Public relations C. Telemarketing D. Intergated marketing communication E. Advertising B - ANSWER 2. Whom do members of a sales force typically represent? A. They represnet the company to the customers B. A and C C. They represnet the customers to the company D. They represnet the company to inves...

A - ANSWER 1. _______involces two-way, personal communication between salespaople and individual customers, either in person, by telephone, or through Web conferences A. Personal selling B. Public relations C. Telemarketing D. Intergated marketing communication E. Advertising B - ANSWER 2. Whom do members of a sales force typically represent? A. They represnet the company to the customers B. A and C C. They represnet the customers to the company D. They represnet the company t...

_______ involves two-way, personal communication between salespeople and individual customers, either in person, by telephone, or through Web conferences. A. Personal selling B. Public relations C. Telemarketing D. Intergated marketing communication E. Advertising - ANSWER A Whom do members of a sales force typically represent? A. They represent the company to the customers B. A and C C. They represent the customers to the company D. They represent the company to investors - AN...