MKT443 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about MKT443? On this page you'll find 3 study documents about MKT443.
All 3 results
Sort by
-
TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
- Exam (elaborations) • 1465 pages • 2023
-
- $17.99
- 6x sold
- + learn more
TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version 
 
TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
-
Test Bank for Marketing Management, 6th Edition by Dawn Iacobucci
- Exam (elaborations) • 635 pages • 2024
-
- $39.49
- + learn more
Test Bank for Marketing Management 6e 6th Edition by Dawn Iacobucci. Full Chapters test bank are included with answers. (Chap 1 to 17) 
 
Part 1 Marketing Strategy 
1 Why is Marketing Management Important? 
2 Customer Behavior 
3 Segmentation 
4 Targeting 
5 Positioning 
 
Part 2 Product Positioning 
6 Products: Goods and Services 
7 Brands 
8 New Products and Innovation 
 
Part 3 Positioning via Price, Place, and Promotion 
9 Pricing 
10 Channels of Distribution 
11 Advertising Messages and Mar...
-
Test Bank for Marketing Management, 4th Edition by Greg Marshall
- Exam (elaborations) • 440 pages • 2023
-
- $39.99
- 10x sold
- + learn more
Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. 
 
ISBN-13: 1917 
 
Full Chapters test bank included 
 
Part One: Discover Marketing Management 
CHAPTER 1: Marketing in Today’s Business Milieu 
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable 
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition 
 
Part Two: Use Information to Drive Marketing Decisions 
CHAPTER 4: Market Research Essentials 
CHAPTER 5: CRM, Big Data, and Ma...
Fear of missing out? Then don’t!
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia