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Summary Articles Customer Analytics Tilburg University 2018
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A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below. Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016 Quick profits with RFM analysis - Arthur Middleton Hughers, 2018 Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspective...

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  • Summary
  •  • 20 pages • 
  • by nienkebos1 • 
  • uploaded  07-12-2018
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Summary Market Assessment Including wordlist and index
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Summary lectures additional insights on these topics. Useful for the open book exam due to the index and word list, which make searching for a certain topic easier.

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  • Summary
  •  • 45 pages • 
  • by nienkebos1 • 
  • uploaded  29-05-2018
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Marketing communication papers (Tilburg University) summarized
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All papers of the course ''Marketing Communication'' of the master Marketing Management year 2018 summarized. The abstract, method and results of every paper have been summarized.

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  • Summary
  •  • 25 pages • 
  • by Annevdboogaert • 
  • uploaded  20-03-2018
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Alle oefenvragen H2 t/m H14
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Alle oefenvragen voor het tentamen van Marketing voor pre-master Marketing Management. Consumer Behavior - H2 t/m H14 Per hoofdstuk ongeveer 60 meerkeuzevragen om te oefenen voor het tentamen, inclusief de antwoorden!

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  •  • 3 items • 
  • by IlvyGielen • 
  • uploaded  27-11-2017
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