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Busi 430 Exam 4
- Exam (elaborations) • 9 pages • 2019
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- $15.49
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Question 1 
1. While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
True 
False 
2 points 
Question 2 
1. Premiums are prizes or gifts consumers receive when purchasing products.
True 
False 
2 points 
Question 3 
1. In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?
Impression
Brand image...
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BUSI 430 EXAM 4
- Exam (elaborations) • 10 pages • 2018
-
- $25.49
- + learn more
Question 1 
While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
True 
False 
2 points 
Question 2 
Premiums are prizes or gifts consumers receive when purchasing products.
True 
False 
2 points 
Question 3 
In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?
Impression
Brand image
Emotional
...
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