Study guides, Class notes & Summaries

Question 1 Which statement below about poor experiences and dissatisfaction with an e-commerce site is false? Walmart saw a sharp decline in conversion rate when its website load time increased from 1 second to 4 seconds. Amazon.com discovered that for every 100-millisecond decline in site load time, online revenue declined 1 percent. Of consumers who were dissatisfied with an e-commerce site's performance, 40 percent were unlikely to ever visit the site again. Research by Torbit found that as ...