Study guides, Class notes & Summaries

Question 1 If effective reach and/or effective frequency are too low: the company will fail to attain its intended objectives. some of the company's budget may be wasted on extra exposures. the company has not spent all of its advertising budget. the company needs a larger advertising budget. 2 points Question 2 Animation has become increasingly popular and is now used in business-to-business ads in addition to consumer ads. True False 2 points Question 3 Wishing to think and act rich lik...