Dsmm Study guides, Class notes & Summaries

This summary contains all relevant material for the exam, including the lectures, guest lectures and the mandatory literature of the Master course (Digital) Food Marketing

Digital and Social Media Marketing - -B-6 - FULL course summary - Minor Marketing Management - Tilburg University Includes all mandatory articles, a shorter summary with main points in the articles & R-software modules.

Digital and Social Media Marketing - -B-6 - ALL lectures summary - Minor Marketing Management - Tilburg University Includes all the lectures, and lecture notes.

Lecture Notes for Digital Food Marketing classes in 2020/2021. Still relevant for 2021/2022. Exam grade 9,2 - overall grade 8,5 using this summary + my readings summary. Some of the topics touched upon: - Nudging - Social Marketing - Cialdini's principles - PCMC-Model - DSMM-Model - Incentive sensitization theory - Advertising literacy - Dual process Theory - Go/no-go Task Note: document initially not intended for publishing. May include some personal notes on the quality o...

This includes lectures and reading notes on all the topics covered throughout the entire course! It includes definitions, theories, models, and explanations of all the concepts that can help in the assignment and are relevant for the exam! It also includes images of the diagrams and models that need to be learned as part of the course content.

All theoretical models explained + Terms & definitions of the masters course Digital Food marketing 2021/2022

Samenvatting van het vak Digital Food Marketing incl. aantekeningen van alle lessen, slides en artikelen van het vak.

Summary of the Readings for Digital Food Marketing (20/21). Still relevant for 2021/2022. Exam grade 9,2, using this summary + Summary of the lectures. Includes the following readings: - Cairns et al. (2012) - Powell et al. (2013) - Buijzen et al. (2010) (Introducing PCMC Model) - Valkenburg & Peter (2013) (Differential susceptibility to media effects model) - Montgomery et al. (2011) - Folkvord (2016) (Food advertising and eating behavior in children) (REFCAM Model) - Folkvord (201...

Summary of all relevant/mandatory literature for the course Digital Food Marketing: all articles and chapters of the book The Psychology of Food Marketing and Overeating. Contains articles by Cairns et al. (2013), Powell et al. (2013), Buijzen et al. (2010), Valkenburg and Peter (2013), Folkvord et al. (2016), Montgomery et al. (2011), and Folkvord (2020).