Shampanier Study guides, Class notes & Summaries

Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...

This document contains the most important information regarding Consumer Behaviour. This course is part of MSc in Business Administration at the University of Amsterdam (UvA). I passed this course with a 95. Summarized articles: • Brasel, S. A., & Gips, J. (2011). Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance. Journal of Consumer Psychology, 21(1), 57-64. • Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (200...

(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the framing of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...

Samenvatting van alle knowledge clips en artikelen (exam materials): Krishna (2012), Biswas et al. (2019), Trope et al. (2007), Miron-Shatz et al. (2009), Van De Ven et al. (2011), Levin & Gaeth (1988), Hsee et al. (1999), Shampanier & Ariely (2007), Han et al. (2010), Chae et al. (2017), Melumad & Meyer (2020), Sanbonmatsu & Kardes (1988), Berger & Milkman (2012), Pham et al. (2013), Kivetz et al. (2006), Okada (2005), Khan & Dhar (2006), Goldstein et al. (2008), Cheema & Bagchi (2011).

Brasel & Gips (2011), Hagtveldt (2011), Hutter & Hoffmann (2014), Fitzsimons, Chartrand & Fitzsimons (2008), Levin & Geath (1988), Shampanier, Mazar & Ariely (2007), MvKechnie, Devlin, Ennew & Smith (2012), Berger & Heatlh (2008), Han, Nunes & Dreze (2010), Tanner & Maeng (2012), Hershfield, Goldstein, Sharpe, Fox, Yeykelis, Carastense & Bailenson (2011), Duhachek, Argawal & Han (2012), Jensen & Oster (2009), Smeesters & Mandel (2006), Mukherjee & Hoyer (2001), Kozinets, Patterson & Ashman (2016...

Article summary of Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products

A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...

This is a summary of the article "Zero as a Special Price"

Samenvatting van ALLE artikelen voor het vak Consumer Marketing van de Master Marketing aan de VU Amsterdam. Artikelen van het academisch jaar 2015/2016. Berger, J., and K.L. Milkman (2012), “What Makes Online Content Viral,” Journal of Marketing Research, 49 (2), 192-205. Castaño, R., M. Sujan, M. Kacker, and H. Sujan (2008), "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation," Journal of Marketing Research, 45 (3), 320-336. Diehl, K...