Peloza Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Peloza? On this page you'll find 6 study documents about Peloza.
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Boost Your Grades with the [Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition,Clow] 2023-2024 Test Bank
- Exam (elaborations) • 1736 pages • 2023
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Elevate your exam preparation with the Test Bank for [Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition,Clow]. Ensure your exam success by practicing with official exam questions and gaining access to the answers. Master your class in the year 2023-2024, let's ace those exams together.
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Summary Peloza et al. (2012)
- Summary • 3 pages • 2019
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This is a short, but complete English summary of the article.
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Summary | Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism
- Summary • 7 pages • 2018
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Article summary of Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism
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The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (Kristofferson, White, Peloza)
- Summary • 4 pages • 2018
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This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"
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Summary Eigenraam et al. (2018)
- Summary • 3 pages • 2019
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This is a short, but complete English summary of the article.
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Samenvatting artikelen Consumer Marketing VU 2015-2016
- Summary • 36 pages • 2015
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Samenvatting van ALLE artikelen voor het vak Consumer Marketing van de Master Marketing aan de VU Amsterdam.
Artikelen van het academisch jaar 2015/2016.


Berger, J., and K.L. Milkman (2012), “What Makes Online Content Viral,” Journal of Marketing Research, 49 (2), 192-205. 
Castaño, R., M. Sujan, M. Kacker, and H. Sujan (2008), "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation," Journal of Marketing Research, 45 (3), 320-336. 
Diehl, K...
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