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Mourali Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Mourali? On this page you'll find 2 study documents about Mourali.

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Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives (Ma, Yang, Mourali)

  • Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives (Ma, Yang, Mourali)

  • Summary • 4 pages • 2018
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    • This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"
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Samenvatting artikelen Consumer Marketing VU 2015-2016

  • Samenvatting artikelen Consumer Marketing VU 2015-2016

  • Summary • 36 pages • 2015
  • Samenvatting van ALLE artikelen voor het vak Consumer Marketing van de Master Marketing aan de VU Amsterdam. Artikelen van het academisch jaar 2015/2016. Berger, J., and K.L. Milkman (2012), “What Makes Online Content Viral,” Journal of Marketing Research, 49 (2), 192-205. Castaño, R., M. Sujan, M. Kacker, and H. Sujan (2008), "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation," Journal of Marketing Research, 45 (3), 320-336. Diehl, K...
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