MNM2601 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about MNM2601? On this page you'll find 47 study documents about MNM2601.
All 47 results
Sort by
-
MNM2601 Summarised Study Notes
- Summary • 46 pages • 2022
-
- $2.74
- 1x sold
- + learn more
Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!
-
MNM2601 Summarised Study Notes
- Summary • 46 pages • 2022
-
- $2.74
- + learn more
Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!
-
MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES
- Summary • 14 pages • 2023
-
- $3.01
- + learn more
Learning outcomes 
On completion of this unit you should be able to: 
Demonstrate an understanding of the concepts of market 
segmentation, targeting and positioning. 
Illustrate how the bases for segmenting consumer markets can be 
used to identify possible market segments. 
 Explain the process of market targeting. 
 Explain the factors involved in product positioning.
-
MNM2601 - THE MARKETING WORLD SUMMARY NOTES.
- Summary • 6 pages • 2023
-
- $3.01
- + learn more
LEARNING OUTCOMES: 
After studying this unit, you should be able to: 
 Explain the nature of marketing 
 Explain the concept of exchange 
 Explain the gaps between consumption and production 
 Explain marketing activities 
 Define markets 
 Explain retailing in South Africa
-
MNM2601 - The Marketing Process Summary notes
- Summary • 5 pages • 2023
-
- $3.01
- + learn more
LEARNING OUTCOMES: 
After studying this unit you should be able to explain: 
 The marketing process 
 The marketing function of the business 
 The management task in marketing 
 Marketing challenges that lie ahead
Make study stress less painful
-
MNM2601 - Consumer & Business Behavior Summary notes
- Summary • 17 pages • 2023
-
- $3.01
- + learn more
LEARNING OUTCOMES 
After studying this unit you should be able to: 
Illustrate the different types of purchase decision 
Illustrate the influence of the individual factors influencing consumer 
buying decisions 
Illustrate the group factors influencing consumer buying decisions 
Illustrate the steps in the decision making process 
Explain the factors influencing business buying behavior
-
MNM2604 ASSIGNMENT 02 SEM 1 2024
- Essay • 11 pages • 2024
-
- $3.28
- + learn more
MNM2604 ASSIGNMENT 02 SEM 1 2024
-
MNM2061 Assignment 05 Answers- 2023
- Exam (elaborations) • 4 pages • 2023
-
- $5.97
- + learn more
Questions and answers for 100% pass.
-
The Buying Decision Making Process Summary notes
- Summary • 13 pages • 2023
-
- $3.01
- + learn more
LEARNING OUTCOMES 
After studying this unit you should be able to: 
Analyse, step by step, the decision making process and indicate 
what happens after a product or service has been purchased. 
Indicate how buyers take decisions in the industrial purchasing 
process. 
Explain how consumer buyer behaviour differs from business 
buying behaviour.
-
MNM2601 - Market Targeting Summary Notes
- Summary • 13 pages • 2023
-
- $3.01
- + learn more
LEARNING OUTCOMES 
On completion of this study unit you should be able to: 
Explain what is meant by the term "target marketing" 
Suggest factors that should be considered when selecting a target 
market 
Explain the concept of product positioning 
Discuss the positioning process 
Describe the positioning methods that marketers can pursue in 
practice
Study stress? For sellers on Stuvia, these are actually golden times. KA-CHING! Earn from your study resources too and start uploading now. Discover all about earning on Stuvia