Irmak Study guides, Class notes & Summaries

Summary health and nutrition[based on taste while the healthy foods are marketed based on health benefits, and yet more and more people are turning to unhealthy foods (Agrawal, 2015). The consumer is stimulated by the appealing foods that they see on mass media and which increases their desires to try on these foods yet few companies market their healthy foods. People have created the notion that healthy foods are not tasty and when it comes to the decision between healthy or tasty food the hum...

UMUC HRMN408 assignment 1 Hide Submission Folder Information CASE STUDYJacob and Krystal worked in a small ad agency in Topeka, Kansas. The firm started five years ago and was making a profit, but barely. The ad agency needed some larger clients and put in a bid for a city government contract. The firm was one of two agencies up for a large government contract to do the ad work for the Topeka's government day campaign. Jacob being preoccupied with a sick child left much of the work for Krys...

According to the​ text, which task is NOT routinely performed by an information​ system? A. distributing information B. creating information C. collecting information D. processing information The planning and control activities that link a firm with its downstream customers are referred to as A. enterprise resource management activities. B. supplier relationship activities. C. customer relationship management activities. D. internal supply chai...

Article Summary of Goodman & Irmak (2013) - Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products

This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"