Etkin Study guides, Class notes & Summaries
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Articles Summary Consumer Behavior
- Summary • 16 pages • 2023
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This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: 
 
Etkin, J. (2016). The hidden cost of personal quantification. 
 
Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. 
 
Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. 
 
Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
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Summary of Papers Crucial for Consumer Behavior Exam
- Summary • 15 pages • 2021
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This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.
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role play for validation therapy between a dementia patient and a carer
- Case • 1 pages • 2020
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The paper is a play scene well written featuring dementia patients and career professional.
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Consumer Behavior Articles summary
- Summary • 24 pages • 2020
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Available in package deal
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This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.
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Consumer Behavior | Academic Article Summary
- Summary • 22 pages • 2019
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Summary of the following articles: 
1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 
2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 
3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 
4. Etkin, J. (2016). Th...
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