MKT 200
Abington State University
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MKT 200 MKT200 Project Principles of Marketing – MKT 200.
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Introduction 
For our Principles of Marketing group project, we chose to create a consumer service. A 
consumer service is the range of services provided to consumers of a product by any 
company that produces, markets, or supports the product. Consumer services may 
include technical 
support, warranty registration, problem notifications, account management, mediation with 
other vendors, or other service depending on the nature of the product purchased by the customer 
[Bus15]. Here, we have c...
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