MGCR 331
American Academy Of Mcallister Institute
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Grab Answers MGCR 331
- Exam (elaborations) • 4 pages • 2022
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1. (3 points) How has Grab achieved growth spurts through strategic pivoting? What 
factors are essential for successful pivoting? 
In the beginning, Grab created an app that taxi companies could use to manage order 
requests more efficiently with the potential to reduce their processing times from 30 
minutes to 3 minutes. However, most taxi companies were not interested in using 
Grab’s program. 
After that (by 2012), a large competitor named Taxi Monger invested in lots of 
advertisements t...
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