Manchester Metropolitan University (MMU) • Marketing Management
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Courses Marketing Management at Manchester Metropolitan University (MMU)
Notes available for the following courses of Marketing Management at Manchester Metropolitan University (MMU)
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International Global Marketing 1
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Strategic Marketing Management 1
Latest notes & summaries Manchester Metropolitan University (MMU) • Marketing Management
Assignment Task

Write a 2,500-word essay on the following (the reference section is not included in this word count):
Task:

Choose one of your favourite consumer brands which you have purchased.
1 Develop a ‘brand essence’ (de Chernatony, 2006)analysis for this brand and explain five of the elements in this analysis (40% of marks, approximately 1000 words)
2. Analyse the ‘brand personality’ using Aaker’s (1995) model of this brand (30% of marks, approximately 750 words)
3 Using Ellio...
- Exam (elaborations)
- • 5 pages's •
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Manchester Metropolitan University•5U5Z0017_1516_9Z5F
Preview 1 out of 5 pages
Assignment Task

Write a 2,500-word essay on the following (the reference section is not included in this word count):
Task:

Choose one of your favourite consumer brands which you have purchased.
1 Develop a ‘brand essence’ (de Chernatony, 2006)analysis for this brand and explain five of the elements in this analysis (40% of marks, approximately 1000 words)
2. Analyse the ‘brand personality’ using Aaker’s (1995) model of this brand (30% of marks, approximately 750 words)
3 Using Ellio...
Notes aimed at 2:1 - 1st, within the PDF the following is addressed:

Four main theories within IGM being: Uppsala Model, TCA, Born Global and Network Model. 

Global CRM: What is GCRM, Implications faced (Macro & Micro), Practice across cultures and a strategic model for GCRM. 

Lastly Sourcing on a international level.: What is sourcing?, Types of sourcing, Interaction model, phases of a relationship and routes of a subcontractor.

 Each section contains relative examples, models, additional ...
- Exam (elaborations)
- • 20 pages's •
-
Manchester Metropolitan University•International Global Marketing
Preview 1 out of 20 pages
Notes aimed at 2:1 - 1st, within the PDF the following is addressed:

Four main theories within IGM being: Uppsala Model, TCA, Born Global and Network Model. 

Global CRM: What is GCRM, Implications faced (Macro & Micro), Practice across cultures and a strategic model for GCRM. 

Lastly Sourcing on a international level.: What is sourcing?, Types of sourcing, Interaction model, phases of a relationship and routes of a subcontractor.

 Each section contains relative examples, models, additional ...