Advertising and Media Channels

Vrije Universiteit Amsterdam (VU)

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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
Summary • 70 pages • 2024

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

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Advertising and Media Channels

Vrije Universiteit Amsterdam (VU)

Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

As you read this, a fellow student has made another $4.70