Universiteit van Amsterdam · MSc Business Administrations · Branding (6314M0157Y)

Here are the best resources to pass Branding (6314M0157Y) at Universiteit van Amsterdam. Find Branding (6314M0157Y) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for MSc Business Administrations at Universiteit van Amsterdam.

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UvA Branding Summary ALL Articles March 2019 Grade 8,5!
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Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

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