Universiteit van Amsterdam (UVA) • MSC Business Administration - Marketing Track
Latest uploads for MSC Business Administration - Marketing Track at Universiteit van Amsterdam (UVA). Looking for MSC Business Administration - Marketing Track notes at Universiteit van Amsterdam (UVA)? We have lots of notes, study guides and study notes available for MSC Business Administration - Marketing Track at Universiteit van Amsterdam (UVA).
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Courses MSC Business Administration - Marketing Track at Universiteit van Amsterdam (UVA)
Notes available for the following courses of MSC Business Administration - Marketing Track at Universiteit van Amsterdam (UVA)
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Branding 6314M0157 1
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Branding for Start-ups 6314M0334Y 1
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Consumer Behavior 6314M0159Y 1
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Consumer Behaviour 6314M0159Y 3
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Consumer Research 1
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Digital marketing & analytics 6314M0311Y 1
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Digital Marketing and Analytics 6314M0315Y 1
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Marketing Strategy 6314M1079 3
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Retail Marketing 1
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Theories of Marketing 6314M0185Y 3
Latest notes & summaries Universiteit van Amsterdam (UVA) • MSC Business Administration - Marketing Track
![](/docpics/5ebc532c14d2a_710601.jpg)
This structured summary contains all articles from the course year 2020-2021. The main elements introduction/contribution of the paper, implications and results are included for each article.
- Book
- Summary
- • 20 pages's •
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Universiteit van Amsterdam•Digital Marketing and Analytics
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The Art of Digital Marketing • Ian Dodson• ISBN 9781119265702
Preview 3 out of 20 pages
This structured summary contains all articles from the course year 2020-2021. The main elements introduction/contribution of the paper, implications and results are included for each article.
![](/docpics/5c11077f5be55_486495.jpg)
A complete summery of all articles from consumer behaviour. Including
WEEK 1	
- RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS	
- THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT	
SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN	
- AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...
- Package deal
- Summary
- • 31 pages's •
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Universiteit van Amsterdam•Consumer Behaviour
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Marketing track - Consumer Behaviour &. Digital Marketing• By ingestufkens
Preview 4 out of 31 pages
A complete summery of all articles from consumer behaviour. Including
WEEK 1	
- RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS	
- THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT	
SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN	
- AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...