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Master Business Administration Theories courses (Theories of Marketing + Theories of International Management)

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Summaries for master Business Administration of the theories courses: - Theories of Marketing - Theories of International Management

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  •  • 2 items • 
  • by renske07 • 
  • uploaded  15-03-2020
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Summary all articles 2019/2020 Theories of Marketing, UvA MSc Business Administration

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English summary of all course literature of Theories of Marketing 2019/2020 semester 1. Important models are showed, key concepts are explained and highlighted and the lay-out provides a good overview.

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  •  • 39 pages • 
  • by jetstuvia • 
  • uploaded  07-10-2019
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Theories of Marketing - spring 2019 - full summary (grade 9.0)

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Full summary of the Theories of Marketing course, including lecture slides, personal notes and required readings. By studying this summary I passed the exam with a 9.0!! The following topics are discussed: Lecture 1a&1b - Topic 1: Overview of development in marketing thinking Lecture 2a - Topic 2: Advances in marketing strategy Lecture 2b&3a - Topic 3: Consumer insights and motivations Lecture 3b&4a - Topic 4: Consumer behaviors Lecture 4b&5a - Topic 5: Neuro marketing: methods and applicati...

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  •  • 80 pages • 
  • by juliahoogenboom • 
  • uploaded  11-09-2019
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Summary articles/slides/theories Theories of Marketing 2018, Grade: 8,5

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Hunt, S.D. (2018), Dawar (2013), Robert J. Dolan (2014), Sawhney, M. (2004), Laughlin, P. (2014), Hofacker, C. F., Malthouse, E. C., & Sultan, F. (2016), Kosinski, M., Stillwell, D., & Graepel, T. (2013), Pai, P., & Arnott D.C. (2013), Magids, S., Zorfas, A., & Leemon, D. (2015), Reynolds, T. J., & Gutman, J. (1984), Nord, W. R., & Peter, J. P. (1980), Wells, V.K. (2014), Gelbrich, K., Gäthke, J., & Hübner A. (2017), Nord, W. R., & Peter, J. P. (1980), Singh, M., Balasubramanian, S. K., & Ch...

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  •  • 57 pages • 
  • by robinreinds • 
  • uploaded  27-02-2019
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Theories of Marketing Summary Mindmap, Fall 2018, Grade: 8,5

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Narver&Slater (1990), Slater and Narver (1998), Aarons,van den Driest&Weed (2014), Achrol &Kotler (2012), Homburg, Jozić&Kuehnl (2017), Hunt, S.D. (2018), Dawar (2013), Robert J. Dolan (2014), Sawhney, M. (2004), Laughlin, P. (2014), Hofacker, C. F., Malthouse, E. C., & Sultan, F. (2016), Kosinski, M., Stillwell, D., & Graepel, T. (2013), Pai, P., & Arnott D.C. (2013), Magids, S., Zorfas, A., & Leemon, D. (2015), Reynolds, T. J., & Gutman, J. (1984), Nord, W. R., & Peter, J. P. (1980), Wells, ...

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  •  • 7 pages • 
  • by robinreinds • 
  • uploaded  26-02-2019
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