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Essentials in Marketing Communications and Product Experience

Universiteit Twente (UT)

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All material for Essentials in Marketing Communication Exam

  • All material for Essentials in Marketing Communication Exam

  • Package deal • 2 items • 2017
  • Summary of the book + articles.
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Summary Articles Essentials in Marketing Communication

  • Summary Articles Essentials in Marketing Communication

  • Summary • 10 pages • 2017
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    • Summary of these articles: - Kardes, F.R. (1996). In Defence of Experimental Consumer Psychology. Journal of Consumer Psychology, 5(3), 279-296. - Belk, R.W. (2013) Extended Self in a Digital World. Journal of Consumer Research, 40 (3), 477-500. - Kahneman, D. (2003). A perspective on judgment and choice : Mapping bounded rationality. American Psychologist, 58(9), 697-720. - Van Rompay, T. J. L., de Vries, P. W., Bontekoe, F. & Tanja-Dijkstra, K. (2012) Embodied Product Perception: Effects ...
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Summary Kardes, Cline and Cronley - Consumer Behaviour Summary Kardes, Cline and Cronley - Consumer Behaviour

  • Summary Kardes, Cline and Cronley - Consumer Behaviour

  • Summary • 46 pages • 2017
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    • Summary of the chapters of the book, only missing chapters 6, 8, and 10.
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