Tilburg University (UVT) • Master marketing
Latest uploads for Master marketing at Tilburg University (UVT). Looking for Master marketing notes at Tilburg University (UVT)? We have lots of notes, study guides and study notes available for Master marketing at Tilburg University (UVT).
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Courses Master marketing at Tilburg University (UVT)
Notes available for the following courses of Master marketing at Tilburg University (UVT)
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Academic competences (pre-master Marketing Managem 1
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Academic Competences Marketing 7
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Academische Competenties 1
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Brand management 3
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BRT 1
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Business research techniques 17
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Conjoint Analysis 2
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Consumer Behavior 3
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Customer Analytics 328054-M-6 3
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International marketing 1
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Introduction to Marketing Research 1
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Introduction to Research in Marketing 6
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Introduction to research marketing 2
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Market assessment 1
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Marketing 22
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Marketing Channel management 2
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Marketing Communicatie 1
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Marketing communication 328248-M-6 9
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Marketing for Pre-master 11
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Marketing for Premasters 2
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Marketing Management 6
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Marketing research 2
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Marketing voor pre-master 9
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Marketing voor pre-master marketing management 1
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Marketing voor Premaster 1
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Methoden van bedrijfseconomisch onderzoek 1
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Service marketing 8
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Services Marketing 12
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Statistiek 16
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Strategic marketing management 328251-M-6 2
Latest notes & summaries Tilburg University (UVT) • Master marketing
Marketing Communication summary of Kevin Lane reading lecture 1 about Integrated Marketing Communications
- Study guide
- • 11 pages's •
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Tilburg University•Marketing Communication
Preview 4 out of 11 pages
Marketing Communication summary of Kevin Lane reading lecture 1 about Integrated Marketing Communications
Samenvatting van alle papers voor het vak brand management 2019. Zodanig samengevat dat de originele papers niet meer gelezen hoeven worden - Summary of all papers for the brand management course 2019. Summarized in such a way that the original papers no longer have to be read.
- Summary
- • 61 pages's •
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Tilburg University•Brand management
Preview 4 out of 61 pages
Samenvatting van alle papers voor het vak brand management 2019. Zodanig samengevat dat de originele papers niet meer gelezen hoeven worden - Summary of all papers for the brand management course 2019. Summarized in such a way that the original papers no longer have to be read.
Een beknopte en overzichtelijke samenvatting van alle belangrijke onderwerpen (inclusief modellen en ezelsbruggetjes)
- Summary
- • 15 pages's •
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Tilburg University•Brand management
Preview 2 out of 15 pages
Een beknopte en overzichtelijke samenvatting van alle belangrijke onderwerpen (inclusief modellen en ezelsbruggetjes)
A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below.


Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016
Quick profits with RFM analysis - Arthur Middleton Hughers, 2018
Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron 
Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspective...
- Book
- Summary
- • 20 pages's •
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Tilburg University•Customer Analytics
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Mining of Massive Datasets • Jure Leskovec, Anand Rajaraman• ISBN 9781107077232
Preview 3 out of 20 pages
A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below.


Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016
Quick profits with RFM analysis - Arthur Middleton Hughers, 2018
Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron 
Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspective...
Een beknopte samenvatting van het tweede artikel in module 1.
- Summary
- • 4 pages's •
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Tilburg University•Marketing Channel management
Preview 1 out of 4 pages
Een beknopte samenvatting van het tweede artikel in module 1.
Nice overview of all methods with associated theories, terms and rules of thumb. 
Learn and understand it by heart and you will rock the exam!
- Summary
- • 5 pages's •
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Tilburg University•Introduction to research marketing
Preview 1 out of 5 pages
Nice overview of all methods with associated theories, terms and rules of thumb. 
Learn and understand it by heart and you will rock the exam!
Summary lectures additional insights on these topics. Useful due to the index and word list, which make searching for a certain topic easier.
- Summary
- • 45 pages's •
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Tilburg University•Market assessment
Preview 4 out of 45 pages
Summary lectures additional insights on these topics. Useful due to the index and word list, which make searching for a certain topic easier.
All papers of the course ''Marketing Communication'' of the master Marketing Management year 2018 summarized. The abstract, method and results of every paper have been summarized.
- Summary
- • 25 pages's •
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Tilburg University•Marketing communication
Preview 3 out of 25 pages
All papers of the course ''Marketing Communication'' of the master Marketing Management year 2018 summarized. The abstract, method and results of every paper have been summarized.
Oefenvragen van hoofdstuk 11 t/m 14 van Consumer Behavior.
- Book & Paket-Deal
- Exam (elaborations)
- • 35 pages's •
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Tilburg University•Marketing voor pre-master marketing management
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Consumer Behavior • Wayne D. Hoyer, Deborah J. Macinnis• ISBN 9781305507272
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Alle oefenvragen H2 t/m H14• By IlvyGielen
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Oefenvragen van hoofdstuk 11 t/m 14 van Consumer Behavior.
Samenvatting voor de eerste tussentoets van Marketing voor Pre-master Marketing Management
- Book
- Summary
- • 24 pages's •
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Tilburg University•Marketing voor pre-master
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Consumer Behavior • Wayne D. Hoyer, Deborah J. Macinnis• ISBN 9781305507272
Preview 3 out of 24 pages
Samenvatting voor de eerste tussentoets van Marketing voor Pre-master Marketing Management