Tilburg University (UVT) • Marketing Management
Latest uploads for Marketing Management at Tilburg University (UVT). Looking for Marketing Management notes at Tilburg University (UVT)? We have lots of notes, study guides and study notes available for Marketing Management at Tilburg University (UVT).
-
461
-
114
-
66
Courses Marketing Management at Tilburg University (UVT)
Notes available for the following courses of Marketing Management at Tilburg University (UVT)
-
Acedemische competenties 328046-B-6 2
-
Advanced Marketing Research 2
-
Bachelor Thesis 1
-
Bedrijfeconomische Onderzoekstechnieken/Business R 2
-
Brand Management 328032-M-6 61
-
BRT 1
-
Business Research Techniques 320087-B-6 4
-
Channel Management 1
-
Conjoint Analysis 328053-M-6 15
-
Consumer behaviour 1
-
Customer Analytics 6
-
Customer anaytics 3
-
Digital Media 328064 4
-
Experimental Research 300438-M-6 22
-
Experimental Research - B elective course 1
-
International Marketing 328253-M-6 6
-
Introduction to Research in Marketing 328050-M-6 35
-
Introduction to Research in Marketing fall 328049-M-6 2
-
IRM 1
-
Market Assessment 328043-M-6 17
-
Marketing 9
-
Marketing Channel Management 328244-M-6 55
-
Marketing Communicatie 328428-M-6 44
-
Marketing Communicatie (328428-M-6) 1
-
Marketing Communication Management 3
-
Marketing Communications 328248-M-6 26
-
Marketing Consumer Behavior 4
-
Marketing for pre-master 3
-
Marketing for premaster 3
-
Marketing for the premaster 328052-B-6 5
-
Marketing II 1
-
Marketing Information Management 3
-
Marketing Management 1
-
Marketing Research 5
-
Marketing voor pre-master 1
-
Marketing voor Premaster 4
-
Marketing/consumer behaviour 1
-
Markt Bedrijfseconomisch Onderzoek samenvatting 1
-
Master Marketing Management 3
-
MBEO 1
-
Pre-Master Strategic Marketing Management 1
-
Premaster 1
-
Pricing and Monetization 1
-
Pricing and Monetization Strategies 350933-M-6 1
-
Purchasing Management 1
-
Research in Social Media 19
-
Research Methods for Business 2
-
Service Marketing 8
-
Services Marketing 328245-B-6 8
-
Statistiek 4
-
Statistiek voor premaster 2
-
Strategic Marketing Management Fall 46
-
Survey methodology 5
-
Survey Research 1
Popular books Tilburg University (UVT) • Marketing Management
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh • ISBN 9781292135793
Patrick De Pelsmacker, Maggie Geuens • ISBN 9781292327938
Patrick De Pelsmaker, Maggie Geuens • ISBN 9780273638711
Latest notes & summaries Tilburg University (UVT) • Marketing Management
Provides an in-depth summary of the obligated readings for the course Market Assessment given by professor Deleersnyder in 2022-2023.
- Summary
- • 15 pages's •
-
Tilburg University•Market Assessment
Preview 2 out of 15 pages
Provides an in-depth summary of the obligated readings for the course Market Assessment given by professor Deleersnyder in 2022-2023.
Summary for the course Marketing Communication. The summary contains lecture notes, a summary of the book, and a summary of the compulsory papers. With these summaries, I scored an 8.2 on the exam.
- Summary
- • 34 pages's •
-
Tilburg University•Marketing Communicatie
Preview 4 out of 34 pages
Summary for the course Marketing Communication. The summary contains lecture notes, a summary of the book, and a summary of the compulsory papers. With these summaries, I scored an 8.2 on the exam.
In this document you will find a summary of all the lectures during the course. I passed with an 8.5 for the exam using my summary.
- Summary
- • 49 pages's •
-
Tilburg University•Strategic Marketing Management
Preview 3 out of 49 pages
In this document you will find a summary of all the lectures during the course. I passed with an 8.5 for the exam using my summary.
Clear summary of all knowledge clips and compulsory articles. Articles are clearly distinguished from the knowledge clips, to make sure that no mistakes are made during studying. Furthermore, it contains a lot of elaboration with examples.
- Summary
- • 55 pages's •
-
Tilburg University•Marketing Communications
Preview 4 out of 55 pages
Clear summary of all knowledge clips and compulsory articles. Articles are clearly distinguished from the knowledge clips, to make sure that no mistakes are made during studying. Furthermore, it contains a lot of elaboration with examples.
This document has a summary of lecture content for the exam.
- Summary
- • 37 pages's •
-
Tilburg University•Strategic Marketing Management
Preview 4 out of 37 pages
This document has a summary of lecture content for the exam.
This document summarizes the methods that are asked in the exam
- Summary
- • 25 pages's •
-
Tilburg University•IRM
Preview 3 out of 25 pages
This document summarizes the methods that are asked in the exam
Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
- Book
- Summary
- • 55 pages's •
-
Tilburg University•Marketing Communicatie
-
Marketing Communications • Patrick De Pelsmacker, Maggie Geuens• ISBN 9781292327938
Preview 4 out of 55 pages
Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
A summary of all the mandatory papers of the Marketing Communication course at Tilburg University. 
PLEASE NOTE: these are not full paper reviews, but it contains the main DV's, IV's, results and setup per paper (I don't believe much more information is needed for the exam).
- Summary
- • 19 pages's •
-
Tilburg University•Marketing Communicatie
Preview 3 out of 19 pages
A summary of all the mandatory papers of the Marketing Communication course at Tilburg University. 
PLEASE NOTE: these are not full paper reviews, but it contains the main DV's, IV's, results and setup per paper (I don't believe much more information is needed for the exam).
A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
- Book & Paket-Deal
- Summary
- • 29 pages's •
-
Tilburg University•Marketing Communicatie
-
Marketing Communications • Patrick De Pelsmacker, Maggie Geuens• ISBN 9781292327938
-
Summary papers, book, and web clips + additional notes of Marketing Communication• By iristilburg
Preview 3 out of 29 pages
A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
This document is a summary of all Compulsory Academic Papers of Marketing Communication.
- Summary
- • 10 pages's •
-
Tilburg University•Marketing Communicatie
Preview 2 out of 10 pages
This document is a summary of all Compulsory Academic Papers of Marketing Communication.