Rijksuniversiteit Groningen (RUG) • Marketing
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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Behavioral decision making 1
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Behavioural Decision making EBB104A05 9
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Business Research Methods EBS001A10 5
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Consumer Psychology 1
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Contemporary studies EBB098A05 1
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Contemporary Theories EBB098A05.2020-2021.2B 9
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Contemporary Theories on B&M EBB098A05 2
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Digital Marketing 5
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Digital marketing analytics EBB105B05.2020-2021.1B 10
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Human Resource Management EBB617B05 8
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Human Resource Management B&M 1
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Human Resource Management B&M EBB617B05 EBB617B05 4
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Intro to HRM 1
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Marketing Communication 1
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Marketing Research EBB085A05.2020-2021.2A 12
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Mathematics 1
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Organisational Theory & Design 1
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Organization Theory and Design for Pre-MSc EBS003A05 2
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Organizational Theory and Design EBS003A05 11
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Retail marketing 1
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Statistics EBS001A10.2020-2021.1B 2
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Strategic Management EBB649C05 7
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Strategic Marketing 3
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Strategy & Innovation Management 19
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Summary of Lectures 2017/2018
- Summary
- • 22 pages's •
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Rijksuniversiteit Groningen•Marketing and Well-being
Preview 3 out of 22 pages
Summary of Lectures 2017/2018
Summary of all Lectures and Tutorials in 2018
- Summary
- • 53 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
Preview 4 out of 53 pages
Summary of all Lectures and Tutorials in 2018
Summary of Literature
- Summary
- • 131 pages's •
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Rijksuniversiteit Groningen•Customer Management
Preview 1 out of 131 pages
Summary of Literature
Summary of the Lectures
- Summary
- • 55 pages's •
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Rijksuniversiteit Groningen•Customer Management
Preview 4 out of 55 pages
Summary of the Lectures
Review of all articles of the course of 2018,including
Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. 

 Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. 

 Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
- Summary
- • 87 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
Preview 4 out of 87 pages
Review of all articles of the course of 2018,including
Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. 

 Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. 

 Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
Summary of 
- All Lectures plus the following literature 


Week 1: Introduction

Textbook: Preface, chapter 1

Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office)

Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Barr...
- Summary
- • 110 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
Preview 4 out of 110 pages
Summary of 
- All Lectures plus the following literature 


Week 1: Introduction

Textbook: Preface, chapter 1

Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office)

Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Barr...
Summary of all Lectures of Strategic Marketing of the Master Marketing Management at RUG in September-November 2017
- Summary
- • 22 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
Preview 3 out of 22 pages
Summary of all Lectures of Strategic Marketing of the Master Marketing Management at RUG in September-November 2017
Summary of the lecture slides for Developing for Markets taught at the University of Groningen (FEB).
- Summary
- • 22 pages's •
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Rijksuniversiteit Groningen•Developing for Markets
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Summary of the lecture slides for Developing for Markets taught at the University of Groningen (FEB).
Exam Marketing comminucation. MC questions topics open questions
- Book
- Exam (elaborations)
- • 4 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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The Psychology of Advertising • Bob M. Fennis, Wolfgang Stroebe• ISBN 9781848723061
Preview 1 out of 4 pages
Exam Marketing comminucation. MC questions topics open questions
Summaries of the customer models lectures
- Summary
- • 16 pages's •
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Rijksuniversiteit Groningen•Customer models
Preview 1 out of 16 pages
Summaries of the customer models lectures