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Marketing and Research

Hogeschool Zuyd (HZ)

Here are the best resources to pass Marketing and Research. Find Marketing and Research study guides, notes, assignments, and much more.

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Chapter 2

  • Chapter 2

  • Summary • 7 pages • 2018
  • Summary of chapter 2 from the book: fundamentals of marketing. Chapter 2 Understanding customer behavior from part 1 understanding customers.
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Chapter 3

  • Chapter 3

  • Summary • 5 pages • 2018
  • Summary of chapter 3 from the book: fundamentals of marketing. Chapter 3 Market research and Customer insight from part 1 understanding customers.
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Chapter 4

  • Chapter 4

  • Summary • 5 pages • 2018
  • Summary of chapter 4 from the book: fundamentals of marketing. Chapter 4 Marketing environment and Strategy from Part 2 Designing and Delivering the market strategy.
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Chapter 5

  • Chapter 5

  • Summary • 4 pages • 2018
  • Summary of chapter 5 from the book: fundamentals of marketing. Chapter 5 Market segmentation and Positioning from Part 2 Designing and Delivering the market strategy.
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