Hogeschool Zuyd · International Business Administration · Marketing and Research
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This document contains a mind map per chapter (Fundamentals of Marketing – Paul Baines chapter 2,3,4 and 5). The mind maps show all the important topics and provide a brief explanation. Furthermore, it is shown how the different topics are related to each other. Are you looking for more detailed study material? Check the matching summary!
- Visual
- • 4 pages •
This document contains a mind map per chapter (Fundamentals of Marketing – Paul Baines chapter 2,3,4 and 5). The mind maps show all the important topics and provide a brief explanation. Furthermore, it is shown how the different topics are related to each other. Are you looking for more detailed study material? Check the matching summary!
This summary describes all the relevant information from Fundamentals of Marketing – Paul Baines, chapter 2,3,4 and 5. The topics are explained in detail. Discussed topics are: customer behavior, conducting market research, Marketing Environments and Marketing Segmentation. Are you looking for a more brief summary? Check the matching mind maps!
- Book
- Summary
- • 16 pages •
This summary describes all the relevant information from Fundamentals of Marketing – Paul Baines, chapter 2,3,4 and 5. The topics are explained in detail. Discussed topics are: customer behavior, conducting market research, Marketing Environments and Marketing Segmentation. Are you looking for a more brief summary? Check the matching mind maps!
Summary of chapter 5 from the book: fundamentals of marketing. Chapter 5 Market segmentation and Positioning from Part 2 Designing and Delivering the market strategy.
- Summary
- • 4 pages •
Summary of chapter 5 from the book: fundamentals of marketing. Chapter 5 Market segmentation and Positioning from Part 2 Designing and Delivering the market strategy.
Summary of chapter 2 from the book: fundamentals of marketing. Chapter 2 Understanding customer behavior from part 1 understanding customers.
- Summary
- • 7 pages •
Summary of chapter 2 from the book: fundamentals of marketing. Chapter 2 Understanding customer behavior from part 1 understanding customers.
Summary of chapter 3 from the book: fundamentals of marketing. Chapter 3 Market research and Customer insight from part 1 understanding customers.
- Summary
- • 5 pages •
Summary of chapter 3 from the book: fundamentals of marketing. Chapter 3 Market research and Customer insight from part 1 understanding customers.
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Summary of chapter 4 from the book: fundamentals of marketing. Chapter 4 Marketing environment and Strategy from Part 2 Designing and Delivering the market strategy.
- Summary
- • 5 pages •
Summary of chapter 4 from the book: fundamentals of marketing. Chapter 4 Marketing environment and Strategy from Part 2 Designing and Delivering the market strategy.