Marketing and sales 1 Study guides, Class notes & Summaries

a summary for the subject marketing and sales 1. this is a summary for the chapters 13 & 19. it is fully in english and important words are highlighted.

this is a summary about the chapters 1 to 3 from the subject marketing and sales 1. the summary is fully in english and is based on the book MKTG from Charles W. the important words are highlighted and explained.

Deze samenvatting bevat letterlijk alles wat gevraagd kan worden voor het 1st year Marketing examen bij de studie IB aan de HvA. Studeer het en je slaagt 100% met een grandioos cijfer!

A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...