Customer Relationship Management

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

This extensive summary of the book CRM will lead you through the topics in a logical way and will help you to understand the chapters 1 to 20. The price of this summary is quite low as it misses visuals of models (which I find very useful). Still, all the information that you need to learn for the exam is clearly written in the summary.