USU MSLE 3500
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USU MSLE 3500 1
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Know the three ways that people make purchase decisions. 
Reflexive Choice 
Responsive Choice 
Cognitive Choice 
 
 
The research tool used to test new ideas that haven't yet been made is called what? 
Segmentation research 
 
 
 
 
 
 
00:25 
01:15 
What does doing market research accomplish? 
Eliminates bias and gives you a truthful snapshot of the marketplace and consumers 
 
 
Know the differences between Primary and Secondary research. 
Primary- Designed to develop quantitative, projectabl...
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Know the three ways that people make purchase decisions. 
Reflexive Choice 
Responsive Choice 
Cognitive Choice 
 
 
The research tool used to test new ideas that haven't yet been made is called what? 
Segmentation research 
 
 
 
 
 
 
00:25 
01:15 
What does doing market research accomplish? 
Eliminates bias and gives you a truthful snapshot of the marketplace and consumers 
 
 
Know the differences between Primary and Secondary research. 
Primary- Designed to develop quantitative, projectabl...