Define what a distribution channel is and discuss why it is important to the marketing process Study guides, Class notes & Summaries

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Define what a distribution channel is and discuss why it is important to the marketing process.
  • Define what a distribution channel is and discuss why it is important to the marketing process.

  • Answers • 9 pages • 2019
  • Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Assignment Steps Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-...
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