STR 581 Week 6 Capstone Final Examination, Part Three
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STR 581 Week 6 Capstone Final Examination, Part Three 1
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1. A(n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.
potential
relative
served
overall
2. The typical risks of a cost leadership strategy include___________.
loss of customer loyalty
excessive differentiation to the point where the customer base is too small
the inability to balance high differentiation and low price
production and distribution processes becom...
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STR 581 Week 6 Capstone Final Examination, Part Three•STR 581 Week 6 Capstone Final Examination, Part Three
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1. A(n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.
potential
relative
served
overall
2. The typical risks of a cost leadership strategy include___________.
loss of customer loyalty
excessive differentiation to the point where the customer base is too small
the inability to balance high differentiation and low price
production and distribution processes becom...