MKT571 WEEK 5 QUIZ

1. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool? Public relations can reach prospects who prefer to avoid mass media and targeted promotions. They incorporate some concession, inducement, or contribution that gives value to the consumer. Given their live, real-time quality, public relations tools are more actively engaging for consumers. Public relations communications can be prepared to appeal to the addressed indiv...