MKT 575 FINAL EXAM 2018

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is: 2. _________is a broad concept that relates to an organization’s obligation to maximize its positive impact on society while minimizing its negative impact. 3. A vision statement answers which of the following statements? 4. Among the fundamental changes to marketing and business practice in today’s economy is the dramatic increase in the availability of information. This incre...

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is: independent of marketing implementation. caused solely by changes in customer behaviors. typically caused by unexpected competitive activity. caused by managerial mistakes, not by changes in the firm’s internal or external environments. caused by the way the planned marketing strategy is implemented. 2. ______is a broad concept that relates to an organization’s obligation to max...

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is: independent of marketing implementation. caused solely by changes in customer behaviors. typically caused by unexpected competitive activity. caused by managerial mistakes, not by changes in the firm’s internal or external environments. caused by the way the planned marketing strategy is implemented. 2. _________is a broad concept that relates to an organization’s obligation to ...

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is: independent of marketing implementation. caused solely by changes in customer behaviors. typically caused by unexpected competitive activity. caused by managerial mistakes, not by changes in the firm’s internal or external environments. caused by the way the planned marketing strategy is implemented. 2. ______is a broad concept that relates to an organization’s obligation to max...

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is: independent of marketing implementation. caused solely by changes in customer behaviors. typically caused by unexpected competitive activity. caused by managerial mistakes, not by changes in the firm’s internal or external environments. caused by the way the planned marketing strategy is implemented. 2. _________is a broad concept that relates to an organization’s obligation to ...

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is: independent of marketing implementation. caused solely by changes in customer behaviors. typically caused by unexpected competitive activity. caused by managerial mistakes, not by changes in the firm’s internal or external environments. caused by the way the planned marketing strategy is implemented. 2. ______is a broad concept that relates to an organization’s obligation to max...

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is: independent of marketing implementation. caused solely by changes in customer behaviors. typically caused by unexpected competitive activity. caused by managerial mistakes, not by changes in the firm’s internal or external environments. caused by the way the planned marketing strategy is implemented. 2. _________is a broad concept that relates to an organization’s obligation to ...