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IKEA’S Marketing Strategy: Furnishing the World
- Essay • 30 pages • 2019
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In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
Essay
IKEA’S Marketing Strategy: Furnishing the World
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In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
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